A custom travel itinerary is a trip plan built around you specifically: your interests, your pace, your budget, and the places that actually matter to you. It is the opposite of a package holiday, where someone else decided the hotel, the timing, and which sights you see. A well-built custom itinerary puts every decision back in your hands, with someone who knows how those decisions interact. After four decades of business travel across the UK, Europe, the US and the Far Ea

The best UK getaways are not about cramming in the most places. Warren Milburn explains how to think about what you actually want from a trip before you start booking.